
For project managers interested in Project Management Ethics and how qualities like Integrity may guide their project management practice towards greater success, “Integrity: The Courage to Meet the Demands of Reality” by Henry Cloud is a compelling read
This book delves into the concept of integrity, defining it as the courage to face reality and meet its demands head-on.
For project managers, integrity is about aligning actions with values, building trust, and fostering a culture of accountability and transparency.
In this review, we’ll explore how the principles in “Integrity” can be applied to project management, address common areas of project underperformance, and highlight how project soft skills like trust, communication, and emotional connection play a role in cultivating integrity within teams.
Understanding Integrity
The Concept of Integrity
In “Integrity,” Henry Cloud defines integrity as the courage to meet the demands of reality. It involves being truthful, transparent, and consistent in actions and decisions.
Integrity is not just about honesty; it encompasses a broader spectrum of behaviours, including reliability, courage, and the ability to confront difficult situations.

Relevance to Project Management and Project Management Ethics
For project managers, integrity means leading by example, building trust with stakeholders and team members, and ensuring that the project’s goals and values are consistently upheld.
Integrity in project management fosters a culture of accountability, transparency, and ethical behaviour, which are crucial for long-term success.
Applying Integrity to Improve Project Performance
Common Areas of Project Underperformance
Projects often fail or underperform due to lack of trust, poor communication, and misalignment of actions with project goals. These issues can be addressed by cultivating integrity, which helps in building a cohesive and committed team.
Building Trust and Accountability
Integrity is the foundation of trust. Project managers must demonstrate integrity through their actions, consistently aligning their decisions with project values and goals.
By being reliable and transparent, project managers can build trust and accountability within their teams.
Enhancing Communication
Clear and honest communication is a key aspect of integrity. Project managers should foster an environment where team members feel comfortable sharing their thoughts and concerns.
Open communication helps in identifying and addressing issues promptly, leading to better project outcomes.
Emotional Connection and the Emotional Bank Account
Cloud introduces the concept of the “emotional bank account,” which is relevant for project managers.
Building positive relationships through consistent and supportive actions helps in creating a reservoir of trust and goodwill. This emotional capital can be leveraged during challenging times, ensuring team cohesion and resilience.
Strategies for Practicing Integrity in Project Management
Leading by Example
Project managers should lead by example, demonstrating integrity in their actions and decisions. This involves being truthful, keeping commitments, and consistently aligning actions with project values and goals.

Promoting Transparency
Transparency is essential for fostering integrity. Project managers should ensure that all project activities and decisions are communicated clearly to the team and stakeholders. This helps in building trust and reducing misunderstandings.
Establishing Clear Expectations
Setting clear expectations is crucial for maintaining integrity. Project managers should define project goals, roles, and responsibilities clearly. This helps in aligning the team’s efforts with the project’s objectives and ensuring accountability.
Building an Integrity-Driven Culture
Creating a culture that values integrity involves recognizing and rewarding behaviours that align with the project’s values. Project managers should encourage team members to act with integrity and address any deviations promptly and fairly.
Utilizing the Emotional Bank Account
Building and maintaining the emotional bank account is essential. By consistently supporting and valuing team members, project managers can build strong relationships and trust.
This emotional capital is crucial for navigating challenges and ensuring long-term project success.
Key Takeaways for Project Managers
- Trust Building: Establish and maintain trust through consistent and transparent actions.
- Clear Communication: Foster open and honest communication to address issues promptly.
- Lead by Example: Demonstrate integrity through actions and decisions.
- Promote Transparency: Ensure all project activities and decisions are communicated clearly.
- Build a Positive Culture: Encourage and reward behaviours that align with project values.
Summary of “Integrity: The Courage to Meet the Demands of Reality”
“Integrity: The Courage to Meet the Demands of Reality” by Henry Cloud is an essential read for project managers. It provides a comprehensive understanding of integrity and its importance in leadership and project management.
By adopting the principles of integrity, project managers can build trust, foster accountability, and drive project success.
Practical Reasons to Read
- Enhanced Leadership: Learn to lead with integrity and build trust within your team.
- Improved Communication: Develop strategies for clear and honest communication.
- Stronger Relationships: Build stronger relationships with team members and stakeholders.
- Successful Project Outcomes: Address common pitfalls and enhance project success through integrity.

Who Will Love the Book
– Project managers interested in developing their soft skills and enhancing leadership qualities.
– Leaders looking to build a culture of trust and accountability.
– Professionals seeking practical strategies for aligning actions with values and goals.
Who May Not Enjoy the Book
– Readers solely focused on technical project management methodologies.
– Those uninterested in soft skills and personal development aspects.
Conclusion
For project managers striving to excel in leadership, decision-making, and team dynamics, “Integrity: The Courage to Meet the Demands of Reality” by Henry Cloud is a valuable addition to their library.
Gain actionable insights on how to build trust, foster accountability, and lead with integrity. Read Dr Henry Cloud’s “Integrity” and start your journey towards enhanced project management ethics and success today.

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